Integration of Augmented Reality to Drive the Future of the Automotive HUD Industry

Also known as automotive heads-up display, automotive HUD are transparent displays that provide data to automobile users, without requiring the driver to look away from the common viewpoints. Currently, original equipment manufacturers in the automobile industry are using automotive HUD in two distinct methods. The first is to treat the rear surface of the windshield to reflect projected images to the driver. The second includes using a specialized retractable combiner that is separate from the windshield.

Increasing integration of advanced driver assistance systems (ADAS) and rapid advances in connectivity technologies in the automobile industry are playing a major role in the growth of the global Automotive HUD industry. These systems are rapidly becoming mainstream accessories in production cars and offer functionalities of navigation systems, speedometers, and tachometers. Advanced models even provide night vision capabilities. Further, premium motorcycle brands are also providing heads-up displays in motorcycle helmets, which will significantly boost demand in the near future.

Augmented Reality Enters Automotive HUD Space

One of the newest additions to HUD technologies includes augmented reality. Large area augmentation technology provides optimized support to the drive. These HUD systems with enhanced graphic augmentation capabilities which assists drivers in comprehending the optimal place where driver attention is required, along with the logic that is backing such a call.

Augmented reality for instance can provide virtual navigation signs on the windshield if navigation is required. Further, with the reality of automated driverless cars getting increasingly closer, augmented reality in automotive HUD systems also allows users to witness the sensory inputs and future actions of the vehicle in a transparent manner.

Automotive original equipment manufacturer, Continental has made substantial advances in reducing the size of their HUD systems that are integrated with augmented reality technologies. Consequently, the reduced size allows the integration of HUD systems into a wide range of automobiles around the globe.

Innovations in Connectivity Gain Greater Importance

An increasing number of manufacturers for advanced driver assistance systems are working towards the integration of the latest connectivity and communication technologies including the Internet of Things. These technologies are also rapidly finding applications in the global automotive HUD industry, which not just allows the HUD system to display important data, but also allows the driver to physically interact with the interface through motion and touch sensors.

For instance, the HUD by Garmin provides important navigation data such as estimated arrival time and lane assist and also provides connectivity to the user’s smartphone with the help of Bluetooth, and also changes brightness of the display which relies on the time of the day.

Similarly, the HUD by Navdy connects with augmented reality tech and can connect to the user’s phone as well. Further, the system also allows drivers to view and dismiss calls and messages with some basic hand gestures. This functionality increases driver and passenger safety by minimizing distractions while driving on the road.

Frequent changes in the global automobile industry in addition to the growing trends of efficiency and passenger comfort for unique rider requirements are contributing significantly to the rise of the automotive HUD industry. For more information on the evolving dynamics of the automotive HUD market, readers can go through a sample of the report.