Navigating Urban Mobility: Analyzing the Factors Driving the Transition to Electric Kick Scooters in North America and Beyond

The global electric kick scooter market is projected to grow at a CAGR of 11.7% during the forecast period. The sales of electric kick scooters are anticipated to surpass US$ 2.7 Billion in 2023. The value of the electric kick scooter market is anticipated to reach a high of US$ 8.2 Billion by the year 2033.

The electric kick scooter market is dominated by North America, particularly the USA, which has a revenue share of 11.2%. According to estimates, the US market for electric kick scooters might be worth up to US$ 809.1 million. This is explained by the rise in demand for environmentally friendly transport options and the rapidly evolving charging infrastructure. For short-distance trips, an incremental switch to electric kick scooters over the course of the next eight years is probably going to pave the way for greater acceptability.

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The most powerful and enduring kind of mobility is what American buyers are seeking for in electric kick scooters. They need electric bicycles that can readily ride uphill and climb slopes of up to 20% because they have a significant population of fitness fanatics there. They also need rear-wheel drives because they provide the best acceleration, stability, and braking. The market for electric kick scooters is anticipated to rise as a result of these factors.

A key aspect surging the sales of electric kick scooters is the growing carbon emissions from fuel-powered automobiles that have been a major source of concern for governments around the globe. Electric transportation choices such as electric scooters are likely to grow more popular as regulatory authorities focus on smart city development, but at a slower rate than passenger vehicles/buses. These scooters are ultra-quiet, which makes them a great alternative for towns looking for answers to the mounting issue of noise pollution.

While customers in Latin America, the Middle East, Africa, and Asia Pacific regard electric kick scooters as a mode of short-distance transportation, consumers in North America and Europe see them as a lifestyle choice.

To keep consumers, vendors emphasize features such as longevity, low maintenance costs, and performance. As a result, suppliers concentrate on developing technologically superior cars that consider design/style, range, and speed parameters. OEMs are likely to be able to extend their income stream and geographical footprint as governments throughout the world invest in charging infrastructure and give customer incentives.

Owing to their compact size and simplicity of transportation, electric kick scooters are in high demand globally. As a result, rising traffic congestion throughout the world is increasing market demand for electric scooter-sharing services. As of February 2021, the Irish Minister of Transport, Eamon Ryan, has legalized the use of electric kick scooters on public roadways in Ireland without the requirement of a tax, insurance, or a driver’s license.

Furthermore, governments throughout the world are offering tax breaks and incentives to encourage the use of electric kick scooters and ecologically friendly autos. For instance, the Indian government announced in June 2019 a plan to decrease the goods and services tax (GST) on electric cars from 12 to 5% to stimulate faster adoption.

However, one of the issues likely to hinder the growth of the electric scooter-sharing industry is the demand for batteries with extended range, rapid charging, and long lifespan. Improvements in riding range can be made feasible by introducing advancements in battery technology, which is anticipated to raise the production cost of electric motors, providing a hurdle to their acceptance.

Key Takeaways from the Electric Kick Scooter Market:

  • During the forecast period, the U.S. is estimated to account for a significant share of the global electric kick scooter market. This is attributed to the high demand for electric kick scooters amongst American consumers which are engineered to be the most durable and powerful form of mobility.
  • During the forecast period, the Asia Pacific electric kick scooter market is expected to have the highest share, led by China and Japan. This is owing to the regional players representing a culmination of continual product development and user experience and providing stylish, practical, and economical transportation. These scooters are therefore available in a range of body shapes, sizes, and colors to accommodate every rider.
  • Owing to its ability to minimize pollution and transportation congestion, along with its portability, the “two-wheeled” product type is expected to hold the greatest revenue, through the forecast period.
  • As it does not need to be serviced frequently and has a charging capability of up to 70W with a short charging time, the “lithium-ion” battery type, accounts for a significant share and is the most lucrative segment for key players.

Who is Winning?

Owing to the existence of both international and local players, the global electric Kick scooter market is fragmented. Many manufacturers hold a significant market share in their respective areas. Organic advances, such as product approvals and novel electric kick scooter services, are typically extensively embraced by large organizations. These factors are expected to increase the global electric kick scooter market size.

Key Players:

Micro Mobility Systems AG, Golabs Inc., Bird Rides Inc., Segway Inc., IconBIT Limited, GOVECS AG, Razor LLC, Xiaomi Corporation, YADEA Technology Group Co. Ltd., AKTIVO Scooter, VOI Technology, Spin, SWAGTRON, Niu International

Recent Developments:

  • In June 2019, Bird Rides Inc. purchased Scoot to provide users with technologically upgraded cars and expand its service to additional cities.
  • In February 2020, TIER Mobility, a German supplier of micro-mobility solutions, bought 5,000 electric mopeds and charging infrastructure from Coup Mobility to enter the European e-moped sharing market.

Key Segments Profiled in the Electric Kick Scooter Market Survey

By Product Type:

  • Two Wheeled
  • Three Wheeled

By Battery Type:

  • Lead-Based
  • Nickel Based
  • Lithium Ion

By Price Range:

  • Below US$ 200
  • US$ 200 – 375
  • US$ 375.1 – 750
  • US$ 750.1 – 1,100
  • Above US$ 1,100

By Wheel Size:

  • <8’’
  • 8 – 8.5’’
  • 9 – 9.5’’
  • 10 – 10.5’’
  • >11’’

By End Use:

  • Personal
  • Rental/ Sharing
  • Law Enforcement

By Region:

  • North America
  • Latin America
  • Asia Pacific
  • MEA
  • Europe

About Future Market Insights (FMI) 

Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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