Motoroyale’s activities are reliant on the Indian customer’s preference for cruisers, off-roaders, hipsters, and other categories of motorbikes categories.
Motoroyale, the division for premium bikes by the Kinetic group based in Pune (India), launched seven new bikes in the luxury and premium range at prices beginning from INR 3.37 lakh (ex-showroom). Kinetic also declared tie-ups with three firms — Hyosung, SWM, and FB Mondial, in addition to the older partnerships with MV Agusta and Norton.
The company aims to provide a variety of two-wheeler brands at one place where consumers can purchase motorbikes at various designs. The bikes are planned to have engines from 250cc to 1000cc and will be distributed through a limited dealership network across major cities such as Mumbai, Chennai, Delhi, Cochin, and Hyderabad. MV Agusta bikes have been sold for the past two years, and a new bike joined the ranks – the 800cc, 140hp Brutale 800RR was released at a price of INR 18.99 lakh.
In addition, 2 limited edition bikes from Norton — Dominator and Commando — were also launched at a price of Rs 23.7 lac and 20.9 lac. Only 37 units of the Dominator are to be sold in India. These bikes, are to be assembled locally after being imported from the UK, and will be customized to have the names of their owners painted on them.
FB Mondial and SWM – also released new bikes. The first is the SWM SuperDual, an off-road, on-road motorcycle that will be priced at INR 6.8 lakh. The second bike is the FB Mondial HPS 300, a design that gives both modern and retro designs at a price of INR 3.37 lakh.
Two more bikes from Hyosung – the GT 250R and the Aquila 650 are the other new launches. The Aquila will be sold at INR 5.35 lakh while the GT 250 R will be sold at INR 3.38 lakh. Hyosung first entered India in 2003 by Kinetic Motors. Later Hyosung partnered with Garware Auto before it was acquired by DSK Motowheels. Kinetic is planning to set up a new assembly factory in Supa in Ahmednagarthat is expected to have a yearly capacity of approximately 70,000 units. This project will cost the company nearly 25 crores.
Motoroyale and Norton are to create a separate division within Motoroyale. Under this, India will become the only country that manufactures Norton’s bikes outside the UK. Critical components will be manufactured in India sometime next year. The super-premium bikes in India has a market demand of 10,000 bikes a year. These bikes have a 250cc-plus engine at a price of 3 lakh or more.
Summary: Pune-based Kinetic group’s Motoroyale announced the launch of seven new bikes in the premium and luxury price range.