Automotive Seat Heater Market Challenges, Drivers, Outlook, Growth Opportunities – Analysis to 2026

A recent analytical research report composed by Future Market Insights foresees the global automotive windshield washer system market to reflect an above-average growth in the period between 2017 and 2026.

A steady growth has been foreseen for the global automotive windshield washer system market over the forecast period, 2017 to 2026, by a new insightful report of Future Market Insights. Worldwide sales of automotive windshield washer systems are evaluated to close in on approximately US$ 25,000 Mn revenues by 2026-end.

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Greater Preference for DIY Auto Products to Impact the Market Growth

The report identifies growing consumer preference for DIY installation and surging popularity of the ecommerce sector as primary growth determinants for the global automotive windshield washer system market. Over the past couple years, the trend toward purchasing DIY automotive parts & systems has gained immense traction, in turn enabling consumers with the convenience of installing auto products on their own. This trend has further induced auto component manufacturers in providing automotive windshield washer system as individual products, so that vehicle owners can later assemble and install them devoid of any additional assistance based on their requirement. Proliferation of ecommerce is further complementing the DIY trend, as consumers are able to easily track products specific to their vehicle’s need online and have them delivered to their doorstep without much effort.

Although deemed as one of the most crucial safety components of vehicles, wipers cause distraction owing to their movement on windshield. In a bid to resolve this issue, some automakers have come up with a novel solution to replace wipers. One such solution is ultrasonic force field, introduced by a British automaker McLaren, which has produced a new windshield washer system, the idea being derived from fighter jets. This technology that employs high-frequency sound waves will enable windshield to repel water, ice, mud, and all types of dust particles that are present in the surroundings. This may further impede sales of conventional automotive windshield washer systems to a certain extent, as this new technology is relatively expensive.

However, advancements in wiper blade technology that are evident with new systems being developed are likely to retain the market’s position. Automotive component manufacturers are increasingly taking efforts in designing and developing wiper blade technologies with faster response time coupled with streak-free visibility offering in extreme weather conditions.

Key market players profiled by the report include ASMO CO., LTD., Kautex Textron GmbH & Co. KG, Mergon Group, Denso Corporation, Exo-S, Doga S. A., Mitsuba Corporation, Trico Products Corporation, Continental AG, and HELLA KGaA Hueck & Co.

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Market Taxonomy


  • North America
  • Latin America
  • Europe
  • Japan
  • APEJ
  • MEA


  • 1.5- 2 liter
  • 2- 3 liter
  • 3- 4 liter
  • 4- 5 liter
  • Above 5 liter

Sales channel

  • OEM
  • Aftermarket


  • Electrical
  • Mechanical

Vehicle Type

  • Passenger Cars
  • LCV
  • HCV

Table Of Content

  1. Global Economic Outlook
  2. Global Automotive Windshield Washer System Market – Executive Summary

2.1. Opportunity Assessment

2.2. Mega Trends

  1. Global Automotive Windshield Washer System Market Overview

3.1. Introduction

3.1.1. Global Automotive Windshield Washer System Market Taxonomy

3.1.2. Global Automotive Windshield Washer System Market Definition

3.2. Global Automotive Windshield Washer System Market Size (US$ Mn) and Forecast, 2012-2026

3.2.1. Global Automotive Windshield Washer System Market Y-o-Y Growth

3.3. Global Automotive Windshield Washer System Market Dynamics

3.3.1. Drivers

3.3.2. Restraints

3.3.3. Trends

3.4. Automotive Washer Market Overview

3.5. Wheel of Fortune

3.6. Macro- Economic Factors

3.7. Forecast Factors

3.8. Scenario Forecast

3.8.1. Optimistic Scenario

3.8.2.Likely Scenario

3.8.3.Conservative Scenario

3.9. Supply Chain

3.10. PORTER Analysis

3.11. Region Wise Positioning Assessment

3.12. Investment Feasibility

3.13.Competition Matrix

3.14. Key Participants Market Presence (Intensity Map) By Region

  1. Pricing Point Analysis

4.1. Price Point Assessment by Region

4.2. Price Point Assessment by Capacity

4.3. Price Forecast till 2026

4.4. Factors Influencing Pricing

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Key Research Findings from the Report

  • Asia-Pacific excluding Japan (APEJ), with an estimated market revenue share of over 30% during 2017 to 2026, will continue to dominate the global market for automotive windshield washer system. Europe and North America are also expected to gain significant shares of the market by the end of the forecast period. Revenues from automotive windshield washer system sales in Latin America will increase at a CAGR comparatively higher than those of sales in Europe and North America through 2026.
  • 2-3 liter capacity of automotive windshield washer system will remain preferred among automakers and vehicle owners worldwide, trailed by 3-4 liter capacity. Additionally, 4-5 liter and 1.5-2 liter capacity segments are likely to latch onto roughly similar market revenue shares by 2026-end. Revenues from sales of 4-5 liter and 2-3 liter capacity automotive windshield washer system are set to record the fastest rise through 2026.
  • While OEM is anticipated to endure as leading sales channel for automotive windshield washer system in terms of revenues, sales in the aftermarket are set to reflect the highest CAGR through 2026.
  • Electrical automotive windshield washer system are expected to remain preferred over their mechanical counterparts in the near future, based on technology. Mechanical segment will continue to account for sluggish revenue share of the market.
  • Passenger cars will account for the largest revenue contribution to the global automotive windshield washer system market during the forecast period. However, revenues from HCV will increase at a slightly higher CAGR than those from passenger cars through 2026.

About Future Market Insights (FMI)

Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.

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