Brand new Datsun GO and GO+ launched in India, exhibiting contemporary features and stylish look, prominently target the millennial customer base.
Wednesday, October 10: Nissan announced the launch of two new competitive Datsun models in India. The new Datsun cars GO and GO+ are launched at the introductory prices of less than INR 4 lakh, in two colors, sun stone brown and amber orange. The event also involved launch of the multimedia campaign for this project, both print and digital.
The Japanese automaker mentions in its official statement, “Nissan, with Datsun GO and GO+, primarily targets the country’s millennial consumers. These cars are equipped with some top-of-the-line features, which we are offering at affordable prices. The delivery will instantly commence at all the dealership centers of Nissan and Datsun across India”.
“Datsun GO and GO+ models have been adorned with exciting sporty exteriors and capacious interiors, in addition to 28 best-in-class features, prominently including advanced safety, connected mobility, and stylish accessories. With a more comfortable yet stylish driving experience, our new launches are certain to catch attention of the millennial generation in the country,” says the president of Nissan India Operations, Thomas Kuehl.
While the two cars are equipped with race-inspired petrol engine of 1.2 litre HR12 DE, another interesting feature includes the ride control advanced suspension system. The petrol engine is claimed to deliver over 19 kmpl of mileage.
Available with a standard 2 years warranty – ‘Datsun Care’, Datsun GO and GO+ come with an all-inclusive car service package. More among the 28 features are the anti-fatigue front seating, a 7-inch touchscreen infotainment system, the premium instrument panel, and a brand new interior designed to create a unique feel. The infotainment system also has voice recognition features and apple/android car play add-ons.
“Nissan’s Datsun GO and GO+ have more than 100 upgrades, and we by unleashing these reasonably priced variants are building the in-roads to Tier II and Tier III Indian cities,” states Peter Clissold, Vice-President, Marketing, at Nissan. “Besides the price strategy, we as a brand are focusing on a consumer tendency to check the entire product lineup before purchasing and opt for at-the-dealership-center servicing,” he adds further.
The company, having more than 250 dealers in India at present, however denies to reveal the exact number of dealerships appointed across the country post this launch.
Summary: Nissan unveils a more comfortable, stylish, high-end driving experience at competitive prices, with launch of Datsun GO and GO+.